Build your name at work. Get booked by brands.
BigAtWork is a LinkedIn influencer marketing platform in India. Brands book vetted LinkedIn content creators for sponsored posts and Thought Leader Ads, and creators get paid for the professional audience they have built.
LinkedIn influencer marketing is how B2B brands borrow trust from the people their buyers already follow.
A LinkedIn influencer post is a founder, operator or specialist explaining, in their own words, why a product matters to their work. Professionals scroll past brand ads, but they read the people in their field. That is why LinkedIn influencer marketing works for SaaS, fintech, HR tech, AI tools and consumer brands that sell to working professionals.
BigAtWork runs the whole process in India: matching brands with vetted LinkedIn content creators, managing briefs and approvals, labelling every paid post, and reporting results for each creator.
One platform, two sides of LinkedIn
For brands
Reach decision makers through LinkedIn creators they already trust.
- Matched creator shortlist within 48 hours
- Approve every post before it goes live
- One GST invoice, one report
For creators
Turn the audience you built at work into paid brand partnerships.
- Keep 80% of every booking
- Approve every brand, write in your own voice
- No minimum follower count
How a BigAtWork campaign works
From brief to labelled, live LinkedIn posts in about a week.
Share your brief
Goal, audience, budget and timing. It takes five minutes.
Pick your creators
Get a matched shortlist with audience, engagement and rates for each LinkedIn creator.
Approve the drafts
Creators write in their own voice. Nothing goes live without your approval.
See what worked
Impressions, engagement, clicks and cost per 1,000 impressions for every post.
Why audience quality beats follower count on LinkedIn
BigAtWork scores creators on the signals that predict whether a post will move your buyers.
Engagement from the right people
Comments from CFOs matter more to a fintech brand than likes from everyone.
A clear niche
Creators who post about one area consistently carry more weight in it.
Consistency
Regular posting means a creator's audience is actually seeing their posts.
Authenticity
BigAtWork checks for engagement pods, bought followers and recycled content.
LinkedIn influencer marketing FAQ
What is LinkedIn influencer marketing?
LinkedIn influencer marketing is when a brand pays a LinkedIn creator, such as a founder, operator or industry expert, to feature its product in their posts, newsletter or live sessions. It works best for B2B, SaaS, fintech and career brands because the people reading are professionals who make or influence buying decisions.
How much does LinkedIn influencer marketing cost in India?
On BigAtWork, every creator sets their own rate, and you see it before you book. Rates depend on the creator's audience quality, engagement and niche rather than follower count alone, so a creator with 5,000 finance leaders can be priced above one with 50,000 general followers.
Are paid LinkedIn posts allowed?
Yes, when they are clearly disclosed. Every BigAtWork campaign uses LinkedIn's brand partnership label and follows ASCI's guidelines for influencer advertising in India, so the brand and the creator both stay compliant.
How is a LinkedIn influencer campaign different from LinkedIn ads?
A LinkedIn ad is your brand talking about itself. An influencer post is a person your buyers already follow explaining why your product matters to them, in their own words. Brands often run both: the creator writes the post, and the brand boosts it as a Thought Leader Ad to reach exact target accounts.
Who are the creators on BigAtWork?
BigAtWork creators are Indian founders, operators, consultants and specialists who post on LinkedIn about their work. Every creator is reviewed by a person before a brand can book them.
How do I become a LinkedIn influencer with BigAtWork?
Apply through the BigAtWork creator program. It is free, there is no minimum follower count, and approved creators keep 80% of every booking.