BigAtWork / For brands
LinkedIn influencer marketing for brands that sell to professionals
BigAtWork matches Indian brands with vetted LinkedIn influencers, the founders, operators and specialists your buyers already follow. Share a brief today and get a matched creator shortlist within 48 hours.
Which brands should use LinkedIn influencers?
LinkedIn influencer marketing works when your buyer is a professional who makes or shapes a purchase decision at work.
SaaS and B2B
Founders and operators explaining how they use your product to run their work.
Fintech and investing
Finance leaders and advisors building trust before a sign-up or demo.
HR tech and hiring
HR leaders and recruiters reaching the people who choose people tools, and candidates.
AI and developer tools
Builders showing real workflows and results to technical audiences.
Edtech and upskilling
Practitioners vouching for courses and certifications in their field.
Consumer brands with a professional angle
D2C and food brands reaching working professionals, gifting buyers and corporate teams.
LinkedIn influencer campaign formats
Use one format or combine them for a launch.
| Format | What it is | Best for |
|---|---|---|
| Sponsored post | A creator shares a story, lesson or review featuring your product in their own voice. | Awareness and trust |
| Thought Leader Ad | Your company page boosts the creator's post to the exact accounts and job titles you target. | Reaching named accounts |
| Newsletter feature | A mention or dedicated section in the creator's LinkedIn newsletter. | Deeper explanation, sign-ups |
| LinkedIn Live or event | A creator co-hosts a live session, webinar or launch with your team. | Demos and launches |
What every campaign report shows
The same metrics for every creator, so you know exactly who to book again.
Effective cost per 1,000 impressions
What you paid per 1,000 views, per creator and for the campaign.
Impressions and engagement
Views, reactions, comments and reposts from go-live to day seven.
Audience fit
Who engaged, by role and industry, compared with your target buyer.
Clicks and outcomes
Tracked link clicks, demo bookings or sign-ups where you share them.
Send your brief
Tell us what you want the campaign to achieve. A person reads every brief.
- Matched shortlist within 48 hours
- See each creator's audience, engagement and rate before you book
- No commitment until you approve the shortlist
Questions brands ask about LinkedIn influencers
How do I find the right LinkedIn influencers for my brand?
Share your goal, audience and budget with BigAtWork. Within 48 hours you receive a shortlist of matched LinkedIn creators with their audience, engagement and rates, and you choose who to book.
How does BigAtWork vet LinkedIn creators?
A person reviews every creator before they can be booked. BigAtWork checks that the profile is genuine, that engagement comes from relevant professionals rather than engagement pods, and that past posts match the niches the creator lists.
Can we approve LinkedIn posts before they go live?
Yes. Creators write in their own voice from your brief, and nothing is published until your team approves the draft.
How do we measure a LinkedIn influencer campaign?
Every BigAtWork campaign report shows impressions, engagement, clicks and effective cost per 1,000 impressions for each creator, plus who engaged by role and industry, so you know which creators to book again.
Do we get one GST invoice?
Yes. You pay BigAtWork once with a single GST invoice, and BigAtWork handles payouts to each creator.